Manhattan Housing Legal Question of the Week #3- Manhattan Real Estate Broker Business Card Do’s & Don’ts

Manhattan Housing Legal Question of the Week #2-  Manhattan Real Estate Broker Business Card Do’s & Don’ts

This is from the DOS website regarding business cards:

Manhattan Real Estate Business Cards Do's & Don'ts

What are the advertising guidelines for business cards?

Understanding that a business card is a form of advertisement, it must conform to the general advertising standards. It must be truthful and not misleading. To avoid consumer confusion a business card must include at least the following information:

 

 

The name and address of the brokerage as licensed by the Department of State (or the branch office if the salesperson is associated with one).

 

The individual’s full name, as licensed.

 

Type of license held (Licensed Real Estate Broker, Licensed Real Estate Salesperson, and Licensed Associate Real Estate Broker).

The firm’s business telephone number.

 

The inclusion of additional information is permissible, (business titles, business e-mail address, specialization, trade affiliations or accreditations), providing the information is true and not misleading.

 

A licensee may include their home e-mail address, cell and/or home telephone numbers, provided that there is a notation that such are residence numbers, and further that such use is not extended to any activity that would constitute branch office operation.

 

Broker’s Tip: There are only three types of real estate licenses that the DOS issues.  A licensee must list one of these licenses on the business card.  However, certain abbreviations are acceptable.  For example, a business card can list “Lic. R.E. Salesperson” or “Lic. R.E. Broker” or “Lic. Assoc. Broker”.

 

Make sure that your trusted Manhattan real estate broker’s information is displayed correctly to protect YOU, the customer from possible fraud from people pretending to offer Manhattan real estate broker services.

 

Thanks to Neil B. Garfinkel, the REBNY Residential Counsel

How to Buy an Apartment in Manhattan and Get the Best Interest Rate

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Disclaimer: This web site (the “Site”) is a general service that provides legal information over the Internet.  We are not a law firm and our employees are not acting as your attorney. The information contained on this Site is general legal information and should not be construed as legal advice to be applied to any specific factual situation.  If you are unsure whether your particular situation requires that a document be changed, you should consult a lawyer.  The information on the Site is not a substitute for the advice of a lawyer. Jennifer Chiongbian Real Estate or Rutenberg Realty DOES NOT provide any legal advice and users of this web site should consult with their own lawyer for legal advice.

 

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Further Reading:  How to Buy an Apartment in Manhattan and Get the Best Interest Rate

The Importance of Finding the Best Representation When Buying Real Estate for Sale in Manhattan

What Home Buyers Should Consider When Deciding What Type of Manhattan Housing to Buy

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Soho LoftsTribeca Condos - WestVillage Apartments - Upper East Side NYC Apartments-Upper West Side Apartments Battery Park City Apartments -Chelsea ApartmentsGramercy Apts - Midtown East NYC - Midtown West NYC - Murray Hill in NYC - Lower East Side NYCEast Village Apartments

Disclaimer: This web site (the "Site") is a general service that provides legal information over the Internet. We are not a law firm and our employees are not acting as your attorney. The information contained on this Site is general legal information and should not be construed as legal advice to be applied to any specific factual situation. If you are unsure whether your particular situation requires that a document be changed, you should consult a lawyer. The information on the Site is not a substitute for the advice of a lawyer. Jennifer Chiongbian Real Estate or Rutenberg Realty DOES NOT provide any legal advice and users of this web site should consult with their own lawyer for legal advice.