This is from the DOS website regarding business cards:
What are the advertising guidelines for business cards?
Understanding that a business card is a form of advertisement, it must conform to the general advertising standards. It must be truthful and not misleading. To avoid consumer confusion a business card must include at least the following information:
The name and address of the brokerage as licensed by the Department of State (or the branch office if the salesperson is associated with one).
The individual’s full name, as licensed.
Type of license held (Licensed Real Estate Broker, Licensed Real Estate Salesperson, and Licensed Associate Real Estate Broker).
The firm’s business telephone number.
The inclusion of additional information is permissible, (business titles, business e-mail address, specialization, trade affiliations or accreditations), providing the information is true and not misleading.
A licensee may include their home e-mail address, cell and/or home telephone numbers, provided that there is a notation that such are residence numbers, and further that such use is not extended to any activity that would constitute branch office operation.
Broker’s Tip: There are only three types of real estate licenses that the DOS issues. A licensee must list one of these licenses on the business card. However, certain abbreviations are acceptable. For example, a business card can list “Lic. R.E. Salesperson” or “Lic. R.E. Broker” or “Lic. Assoc. Broker”.
Make sure that your trusted Manhattan real estate broker’s information is displayed correctly to protect YOU, the customer from possible fraud from people pretending to offer Manhattan real estate broker services.
Thanks to Neil B. Garfinkel, the REBNY Residential Counsel
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