Move Your Stale Manhattan Apartment Listing–Now!
In today’s market, most listings aren’t instantly flying off the market. While we all know price is one of the most important factors in the sale of your apartments in Manhattan, there are other factors they can improve the saleability of your listings. Here are a few tips to get that stale listing sold plus a handy download designed just for sellers.
1. Make it accessible
Take a hard look at the accessibility of a home, that includes looking at your luxury Manhattan real estate broker’s responsiveness to other agents or potential buyers looking to make an appointment. Being that we do not have lock boxes here in Manhattan, the ONLY way a buyer will be able to get access to the property is through the Manhattan real estate broker. So make sure that they are responsive.
The instant gratification culture has made the home buyer is impatient. They want to see homes and they want to see them now. Make sure your listings are simple and easy to show. If the buyers can’t get in, we can’t show the house. and the Manhattan apartment will not sell. If you can’t show the Manhattan apartment, you can’t sell it.
2. Expose it- everywhere!
With the advent of the internet, 90% of buyers now begin their search online. Make sure that you hire a Manhattan real estate agent that has a Search Engine Optimization (SEO) certification. Google is hands down the most powerful search engine for information. You need to hire someone who knows how to get your listing to the top of the highly coveted first page.
Want more eyeballs on your listings? Ask this Manhattan rel estate broker for their 18 point marketing strategy and check out their Manhattan realestate press tab for proof.
3. Refresh your photos
Today’s Manhattan apartment home buyer spends a lot of time online. As your listing becomes stale, so do the property photos. Consider retaking the photos, especially if seasons have changed. If taking new photos is out of the question, you may want ot consider changing up the order your photos display online to give it a fresh appearance for web browsing buyers. Many agents start their photos with a picture of the living room when they would be better served displaying the amazing gourmet chef’s kitchen.
Don’t forget the most important aspect of the photos is the basic idea of putting up ATTRACTIVE photos. You can refresh them as much as you want, but if they are unattractive, you will not garner any interest in the property.
4. Put some zing in your Manhattan apartment marketing copy
In addition to stale photos, your marketing copy may be putting prospective buyers to sleep. “Check out this 3 bedroom, 2 bath home in a great location.” Yawn. Add some zing to your headlines and descriptions to draw the attention for Manhattan home buyers. Your marketing copy needs to tell a story that appeals to the people most likely to buy your listing. Your copy can get old too. Simply freshening it up frequently is a good way to capture more attention for your apartment listings in Manhattan.
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